By blending six distinct shades of red with a clean geometric design, this pattern creates a warm look that's still hip and futuristic. The triangles range in color from deep red to light rose, and a large circle in the center of the graphic provides a sense of separation. The white of the circle also contrasts nicely with the reds, drawing attention towards the text. The angular font cleanly references the points of the triangles for some nice continuity. This graphic works well in print and on the web, and it's a smart way to deliver a quick message.